Betonlogos marketing's Blog

What is ‘new’ SEO? It is ‘search optimisation everywhere,’ or more precisely, outside of Google.

Today, people search for products and information on YouTube, TikTok, Pinterest, and ChatGPT. Each platform has its own search algorithms and ranking criteria. This means that traditional SEO is no longer relevant, so you need to create relevant content and perform search optimisation on all platform and social networks where people spend their time.

The foundation of the dropshipping business is reliable suppliers: manufacturers, dealers, wholesalers, distributors. Any problem — service failure, delivery delay, poor quality, failure to meet customer expectations — primarily affects the dropshipper. Their reputation suffers, the customer leaves and never returns. In the eyes of the buyer, the one who first offered the product and failed to live up to expectations is to blame.

The advert is launched, the money is debited, but the result is zero. No calls, no orders, no sales. Why is that? In fact, many companies do not have a clear understanding of their audience. Social networks are conducted chaotically, and they remember about analytics only when they are looking for faults. Behind a beautiful and functional website or colourful advertising often hides chaos.

By creating and maintaining interest in the product we sell, drawing attention to our online shop, advertising the site, announcing promotions and discounts, we create demand and loyalty of potential customers.

For a long time, visual merchandising remained the privilege of offline shops. Sales floor plans, colour schemes, customer routes, selected shelves and hundreds of other carefully thought-out tricks to motivate the customer. Today, all of this has confidently migrated to online. The principles remain the same, only the environment has changed: instead of shop windows - screens, instead of aisles - scrolling, instead of shelves - product cards. But the goal is still the same - to turn browsing into buying.

No matter how much we say that every customer is unique, but personalised and highly targeted advertising campaigns are costly, and few people can afford them. How do you understand the customer and not go broke experimenting and testing new ‘tricks’ of advertising? How to offer the client what he wants and not to fail? Betonlogos company recommendations will help to take into account the differences in customer behaviour.

Listen, hear, think and then talk. SPIN Selling has changed the approach to sales in its time. The method developed by Neil Rackham and described in his book ‘SPIN Selling’ is particularly effective for sales with long transaction cycles and is especially effective for complex, high-value sales.

Starting an online business today is quite easy. But making the business successful is not easy. Although different niches require different approaches, it is important to focus on the basics. How to find customers, how to attract and keep their attention, how to motivate them to make a purchase.

Voice queries are becoming increasingly popular. Every day millions of users make purchases, search for information by voice through mobile browsers and smartphone apps, and turn to the voice assistants Google Assistant, Alexa and Siri for answers and recommendations. In a world of smartphones and smart watches, voice search has become commonplace.

Standing out and being remembered is not an easy task. Both for the individual and for everything around him. In competition with large online aggregators and trading platforms, only a few people manage to win. And most often it is a one-time success. Competition is great, and what worked yesterday is no longer relevant today. But online business lives and develops. 49% of buyers place an order after studying the recommendations sent to them, even though initially they were not going to buy anything. A person trusts those who try to understand them.

Why? This is the main question you should ask yourself before you hit the ‘Send’ button, writing an email or message to a potential customer or someone who has already bought from you more than once. If you're not writing to remind them of yourself, to congratulate them, or to tell them about the end of the world, you probably want them to respond to it - to place an order, to buy a product, to make a payment. Why should the person who receives your message want to do that?

Fact: in 2024, most brands will sell their products directly through social media applications. Social networks have long been an important and sometimes even the main tool in the promotion of dropshipping products.

It is clear that any successful commercial website or online shop is interested in customers and clients leaving reviews of products and services. For this purpose, they are constantly motivated. They offer discount coupons for the next purchase, make promotional offers. But how to treat negative evaluations of the business? How should the seller respond to customer feedback? Is the customer always right?

How to allocate the advertising budget? What is more important: to retain and save old customers or to attract new ones? Attraction marketing is about creating interest and motivation for the first purchase, while retention strategies are aimed at loyal customers and stimulate repeat transactions.

People's habits, preferences, interests and aspirations change at different stages of their lives. Age segmentation plays an important role in the development of marketing plans because each age group receives information from different channels and sources.

Until a 'golden formula' for advertising is found, marketers around the world continue to use old and proven methods that help structure and optimise business strategies by adapting to the situation.

What to blog about on a dropshipping site? What topics for social media posts will be a win-win? Dropshipping is a great way to make a profit with minimal risk, no tied up capital and no need to rent a warehouse or trading space.

A common mistake made by beginning dropshippers and entrepreneurs is to think only about how to increase the number of orders. Rising advertising costs eat up most of the profits. In fact, to increase profits, it is enough to revise the structure of advertising creatives, adapt the site and change or rather reduce the response time to the application (ideally bring it to 60 seconds).

Earn by comparing. This is the essence of A/B testing. It is a way of measuring the effectiveness of any marketing activity: an ad block, a web page, an email newsletter.

A successful business is not just about new customers and increased sales. Even a small family business can lose control if it misses the early signals of an impending crisis. Predict market fluctuations. Predict a competitor's next move. Understand what the customer wants. It is unlikely that all these tasks can be performed without mistakes. Doing nothing is not making a mistake!

"The Cobra Effect is a solution that actually exacerbates the current problem. In an effort to attract customer attention, to increase sales efficiency, we announce promotions and organise sales. And then we are surprised to find that our 'good intentions' have had completely unexpected and sometimes negative results. Why is this?

Congratulations! A customer has selected a product and has already placed an online order on your website. You have worked hard. You have built sales funnels, invested time and money in advertising, promoted on social networks, optimised your website. Another 5 minutes and your efforts will be justified. But something went wrong! The customer has left. What 'scared him away'? Did he not want to buy anything? Or was there another reason?

Many articles have been written on the subject and Google's mysterious algorithms and innovations continue to torment the souls of website owners, marketers and mere mortals alike. Let's talk about why it can be so difficult for e-commerce sites to get to the top of Google's search results.

Email has been a relevant digital marketing tool for over forty years. Popular messengers, targeted advertising, SEO and social media are often less effective in promoting products and services.

Pricing in dropshipping is directly related to the product or service the business is selling or bringing to market. Although it is a fairly competitive business, the pricing strategy needs to be adaptable to the situation. You need to experiment and try different pricing options, explore new product lines to understand which are successful and which are not.

Marketing is all about motion. When it comes to attracting and retaining customers, why not think of Sir Isaac Newton? There are four forces at work with a customer: hope for the best, dissatisfaction, fear of failure and habit. The salesperson's job is to counteract these forces.

"Blocked on the marketplace! This unfortunate story happened to Betonlogos affiliate. General planned control, stop sales, advertising and keyword promotion. These are the realities: each major platform has its own rules and conditions.

An automated sales funnel is a kind of autopilot that unobtrusively 'warms up' the target audience at all stages of the funnel. Leads them automatically to the main purchase. And most importantly. It happens without human intervention.

Market volume (size) is the total number of sales or customers in a given industry or segment over a given period of time. Dropshipping allows the seller's resources to adapt to different consumer trends in the market. In the search for a balance between price and quality.

A successful negotiation strategy combines good will, analysis of the situation and the ability to assess the balance of power. Successful negotiations are not spontaneous. You need to prepare for them by studying the person you are dealing with.

Real-time marketing is based on the principles of speed, relevance and engagement. Unusual, personalised and creative advertising campaigns are often in response to unexpected news or events. Real-time marketing uses data and analytics to track customer behaviour and market trends. Fast and furious!

Loyalty is a customer's positive attitude towards a company or brand, formed as a result of a positive customer experience. In simple terms, a customer will come back to you for a repeat order or purchase. They may also recommend your shop, service, restaurant, petrol station, etc. to their friends and family, or leave a positive review on social media or Google.

An effective blog can be an effective part of a business' marketing strategy. Interesting, useful and applicable articles posted on a blog attract readers, increase website traffic and retain customers. A blog is another point of contact that makes it easier for users to find what they are looking for.

The direct-delivery market will continue to grow steadily over the next 5 years. This means dropshipping will continue to be popular as a simple and affordable online business model. Retailers and distributors are using dropshipping to expand their assortment and test demand by buying small trial batches of merchandise.

“PR does not sell”, “summer is not the season”, “it is necessary to save the marketing budget” - you can continue to listen to the excuses of marketers and humbly wait until everyone runs stung in the fall and with hundreds of hanging tasks. Or always be in good shape and try new opportunities.