For a long time, visual merchandising remained the privilege of offline shops. Sales floor plans, colour schemes, customer routes, selected shelves and hundreds of other carefully thought-out tricks to motivate the customer. Today, all of this has confidently migrated to online. The principles remain the same, only the environment has changed: instead of shop windows - screens, instead of aisles - scrolling, instead of shelves - product cards. But the goal is still the same - to turn browsing into buying.