Voice search and conversational queries
Voice queries are becoming increasingly popular. Every day millions of users make purchases, search for information by voice through mobile browsers and smartphone apps, and turn to the voice assistants Google Assistant, Alexa and Siri for answers and recommendations. In a world of smartphones and smart watches, voice search has become commonplace.
How are these technologies changing approaches to SEO and how can you optimise your online shop content to stay ahead of the curve? What you need to do to ensure your website is easily found by both voice assistants and search engines. You may need to tweak keywords, SEO strategies to account for nuances. Betonlogos company specialists offer to understand this topic.
In order for a website to appear in voice queries and show extended snippets (short page descriptions), the information on the website must be structured correctly. Content should be clear and logical so that search engines can quickly understand what the site is about and show the right answer.
Betonlogos marketers recommend doing this by using special tags (e.g. Schema markup). This is a special code that is added to the site and helps search engines, such as Google, to better understand the content of pages and show them in the answers to voice queries.
There are several popular services that provide APIs for speech recognition. For example, Google Speech-to-Text or Microsoft Azure Speech. These solutions require minimal configuration and you can add them to your website with a simple code.
Structured data (Schema Markup)
Gone are the days when websites were flooded with keywords in an attempt to please search engine robots. Today, search engine algorithms can easily detect any manipulation and highlight sites that provide relevant and meaningful answers. Voice search reinforces this trend.
The way we communicate with a voice assistant is fundamentally different from the way we type a query into the search bar. It's not a set of short phrases, but a specific, complete and long question (e.g. ‘How to cook pasta?’ instead of ‘pasta recipe’). Therefore, the texts on your website should be written in clear language. Simple and colloquial forms are easier to understand both when reading and listening.
Optimising content for conversational queries
Google understands long queries and context well, Betonlogos managers noted. This is important because SEO for voice search is based on this and is an improved version of regular SEO.
When optimising a website for voice search, you don't need to urgently change everything and create new content - at least at first. It is important to adjust the language and style of some materials for long-tail keyword phrases. But do not overdo it and do not write primitively. You can start with subheadings, turning them into questions that are immediately answered in the first paragraph of the text. Write as if you were talking to a real reader. This approach will make the materials more understandable and interesting.
How does voice search affect SEO?
It is important for dropshippers, retailers, and anyone who uses SEO to promote products and services to understand how popular voice assistants are in the countries they are interested in. In one country, voice search is already actively used for shopping and searching for information, while in another it is not yet so widespread. It is important to adapt materials for each market, taking into account not only the language, but also the habits of users.
- Google Assistant (integrated with Android): US, India, Brazil, Japan, Germany, France, South Korea.
- Siri (Apple iPhone, iPad, Mac): US, Canada, UK, Australia, China, Germany, France, Japan, and South Korea.
- Amazon Alexa: US, UK, Germany, India, Canada, Australia, France, Japan, and Brazil.
- Naver Clova and Kakao Mini: South Korea
Voice Assistants: Markets and Localization
Step-by-step guide. How to optimize your website for voice search
1. Start with the pages with the most traffic:
- add long-tail keywords to titles and body copy
- change the tone of articles and materials to a more natural and conversational tone
- add answers to additional questions
2. Add a convenient voice search interface:
- connect scripts for speech recognition (for example, Web Speech API).
- place a prominent voice search activation button
- make sure voice search supports different languages
3. Check loading speed:
- Minimize image and file sizes
- Minimize (remove) unnecessary or redundant data in code
- Use caching and data compression to reduce page loading time
4. Optimize content for voice queries:
- Write texts that answer user questions (“How to choose a smartphone?”, “Where to buy a bike?”)
- Use pronouns (we, us, they)
- Add FAQ sections with clear and concise answers to common questions.
- Use conversational language and simple phrases (no complex words or business jargon)
5. Use structured data (Schema.org):
- Add markup for articles, products, and reviews
- Use JSON-LD for better search engine compatibility
6. Adapt your site for mobile devices:
- Check that your site displays correctly on smartphones
- Make sure that buttons and controls are easy to tap with a finger
7. Update your local data:
- Register or update your Google My Business data (address, phone number, business hours)
- Provide your exact business address, phone number, and business hours on your site
Voice search is an integral part of the future of SEO. To successfully integrate into this trend, it is important not only to optimize the site correctly, but also to establish an effective partnership. Betonlogos s.r.o. checks the reliability of suppliers, simplifies sales chains, helps partners and customers optimize the content of their trading sites.
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