Readable fonts
Clear and legible fonts are the foundation of website design. Poorly legible or unclear fonts can be a barrier to understanding information. Make text easy to read. Choose fonts that are appropriate for your audience and consider their size and contrast.
Minimalism in design
Too much information and too many elements on website pages can be confusing and distracting. To ensure clear and easy navigation, focus on the most important elements and content. Think about the structure of the page and carefully remove irrelevant elements.
Optimise the checkout page
Make the checkout process as intuitive as possible. Ensure that forms are simple and clear, and that users can go back and edit their order at any time. Easily accessible contact information (phone, email, chat) will help users resolve their questions quickly by contacting site support.
A pleasing colour palette
The choice of colour palette undoubtedly affects the emotional perception of the site. It has a psychological effect on the user, making the arrival on the site more pleasant. Pay attention to the contrast of colours for better readability of text.
Mobile adaptation
The site should display correctly on different screen sizes and support touch and swipe interactions. Make sure the site is well adapted to mobile devices. Google Mobile Friendly Test is a special tool from Google that tests the usability of mobile pages. Another option is to press F12. This will bring up a page of the site in the middle of the screen that you can view on different mobile devices.
Multiple payment options
Study your target audience's preferences and offer as many payment options as possible. You need to identify abandoned shopping carts and incomplete payments. Offer users multiple payment options, including credit cards, e-wallets and other popular methods. Ensure payment security. PayPal is very popular, and digital wallet solutions such as Apple Pay, Google Pay, Amazon Pay, Visa and Masterpass make it easy to avoid entering a credit card number when shopping.