How to get the most out of social media
What do Coca-Cola and social media have in common? They shape our habits.
Coca - Cola, having created an emotional connection between consumer and brand, has been using an addiction strategy for almost 100 years. Endless viewing of social media content is a result of this same strategy. We wake up and pick up our phones, scroll through our feeds, get stuck on memes, catch up on news, read gossip. A habit has already been formed. Whether it is good or bad, experts from Betonlogos company discussed it.
Fact: in 2024, most brands will sell their products directly through social media applications. Social networks have long been an important and sometimes even the main tool in the promotion of dropshipping products.
Many articles have already been written about how to manage social media in business, what content and how to post. The Betonlogos team would like to focus your attention on the most important and useful points for SMM.
A customer forgot your company name. Or maybe he didn't even know it. What will he write in the social media search bar? What set of words will he use to describe your company or what you do?
The principles of keyword selection for social media content are no different than for websites. Keywords (hashtags) increase the visibility of posts and help users find relevant content.
Don't forget to add keywords and your company name in the captions under photos and videos.
To promote your business, first and foremost, choose platforms that you can manage well. And also those where your target audience is located.
Social media: a ‘customised set’
About the goals. When launching your website or online shop, using platforms for sales, you clearly understand that you are creating a place where your customer will make purchases. And if earlier social networks ‘brought’ customers to the site, fuelled interest and held their attention, today they have become a full-fledged platform for sales.
You don't need to splurge and create accounts in all known social networks at once. Act in a simpler way. Study the social networks of competitors. Register where they are most active. Track the content they publish and the reaction it gets.
Consider the age and interests of your potential customers. Half of Instagram users are millennials. Facebook has over 2.9 billion monthly active users. Dropshippers, both novice and experienced, need engagement, virality, retweets, likes, reposts, followers.
Keywords
Turn your social media profile into a showcase for your business. Add product descriptions and prices.
It should be easy for users to find all the important and relevant information about your products:
- Create a rubric, place information about your business in it.
- Use clickable links
- Create a shop on social networks
- Add photos and videos of your products
- Add captions to photos with product descriptions
Customer reviews and testimonials are social proof that plays a key role in e-commerce sales.
A showcase for your business
To ensure consistent traffic and make your life easier, pick up a handy social media publishing scheduler. By dedicating a few hours at the beginning or end of the week, you can create multiple posts in a row and schedule them to go out weeks in advance.
Post Schedulers
The term ‘optimisation’ can be confusing, but the process of social media optimisation is not as complicated as it may seem. Analyse your target audience, break it down into small segments by categorising them by some attributes. Social media posts can be targeted and optimised with appropriate hashtags. And don't forget keywords in visual and textual content.
- Add product photos to your profiles
- Use branded hashtags
- Ask influencers to endorse the brand
- Create educational videos
- Offer discounts and promo codes
Betonlogos Czech Republic works with dropshippers and helps them to develop their e-commerce projects. We offer ready-made solutions for specific business tasks: quickly attracting target audience, analysing metrics and increasing sales on social networks.
Betonlogos specialists help to optimise customers‘ and partners’ social networks. They give recommendations, creating a convenient and attractive user environment.
Optimise your profiles
Social media is becoming non-social and more of a media platform. Users mostly consume other people's content, rarely creating their own. That's why reviews that customers leave on business pages or post on their social media accounts are especially valuable. They incentivise and motivate a purchase. Monitor reviews of your product on social media, content with branded hashtags, images or videos.
Reviews and testimonials
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