Real-Time Marketing and analytics tools
Real-time marketing is based on the principles of speed, relevance and engagement. Unusual, personalised and creative advertising campaigns are often in response to unexpected news or events. Real-time marketing uses data and analytics to track customer behaviour and market trends. Fast and furious!
Social media and instant messaging apps such as WhatsApp, Facebook Messenger and WeChat have fuelled this trend. Online marketing is also easier to measure because the response can be instantaneous.
Real-time marketing means live broadcasts, social media posts, email newsletters, personalised content created based on user behaviour. Analytics tools provide real-time data on audience behaviour and identify current trends.
Google Analytics is a detailed website statistics service that helps track traffic and user behaviour. Google Analytics collects data that can be used to make real-time marketing decisions.
Hootsuite. This is a social media management platform that allows you to manage multiple social media accounts simultaneously and track user reactions and brand mentions in real time.
BuzzSumo. A tool for analysing and finding the most popular content in a particular industry or topic. The service provides data on who is linking to your content and where it is being shared.
Mentions. A tool for monitoring mentions of a specific brand online. Mention tracks notifications in real time, allowing you to respond quickly to customer comments and feedback.
Analytics and life
How does it happen?
The Ice Bucket Challenge of 2014 was one of the most striking examples of real-time marketing. A bunch of people poured a bucket of ice on themselves, filmed the whole thing and posted their videos online. The phenomenon spread around the world and most brands and celebrities got involved.
Pepsi created a 'Pepsi Sound Off' chat room and online users were able to vote for the songs they wanted to hear at the concerts. Pepsi used real-time data to determine the most popular songs and create a unique playlist for each concert.
NASA made a splash during the Oscars with a single tweet. When the sci-fi thriller Gravity won several awards, the agency showed the real-life toy Gravity applauding the win from space.
Short, clear, one thought. Real-time marketing requires small and succinct promotional messages. And it doesn't matter if it's a blog article, video or post. You have eight seconds. The reader must understand the main idea. Focus their attention on a clear and specific phrase, a single sentence, an important feature. If you are sharing data, make sure the conclusions you draw are a meaningful part of the post and grab attention. Use infographics to show context. Promote credible information and cater to your audience's tastes and preferences.
Watch the trends
Before you start using real-time marketing, decide what goals you want to achieve and what metrics you will use to measure success. Stay on top of the latest events and trends that may be relevant to your industry so you can react quickly and capture your audience's attention.
Monitor and react
You need to react quickly to a news story or event. This can even be risky, so it pays to be careful not to cause a negative reaction. Make sure you only use verified and authoritative sources of information.
Betonlogos s.r.o.
Real-time marketing is an effective approach that allows you to adapt your business ideas and strategies to the changing needs and preferences of consumers. Betonlogos company selects and adapts analytical tools. It monitors the effectiveness of advertising campaigns. For the client's business, it analyses the interest and engagement of the target audience, assessing
- The number of views and visits to your website or product page
- Conversion rate - the proportion of visitors who take a targeted action
- Average time spent on the site
- Traffic sources to determine where visitors are coming from and which marketing channels are most effective
- Customer distribution by demographics and geography to help you better understand your target audience.
- Advertising campaign performance, including CTR and ROI metrics.
Real-time marketing helps you respond flexibly to change and achieve better results in a rapidly changing digital environment.
Keep it simple
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