Best Demand Creation Strategies
By creating and maintaining interest in the product we sell, drawing attention to our online shop, advertising the site, announcing promotions and discounts, we create demand and loyalty of potential customers.
The axiom of a good salesman: it is impossible to force a person at will to buy what he does not need or what he does not want. Demand generation is not an easy process, it depends on many factors, and there is no universal recipe suitable for everyone. However, the managers of Betonlogos company told us about the strategies that have already brought results and were successful by trial and error.
Paid advertising is a great way to gain premium search rankings. It's even better to use niche ad targeting because, unlike broad targeting, niche ad targeting focuses on reaching a specific segment of your target audience (based on specific demographics, interests or behaviours). This is how you can increase relevancy.
Paid Advertising
Pricing
Pricing strategies such as discounts, promotions, bonuses and loyalty programme can attract consumers by stimulating demand.
Pricing is a powerful tool to stimulate demand, but it is important to consider that announcing promotions and discounts too often can reduce the value of the product in the eyes of customers. Therefore, balancing between increasing demand and maintaining profitability plays a key role in a successful pricing strategy.
Collaborations are a powerful tool for businesses to expand audiences, increase awareness and draw attention to your product or service. Collaborations are effective when both parties benefit from the partnership. They allow you to share resources, expertise and audiences, creating unique offerings that attract attention and generate interest from customers.
Collaborations
Blog posts, articles, videos, infographics and e-books - anything that can attract attention, engage users and build trust. This strategy is about planning, creating and distributing content that is relevant to the needs and interests of your target audience.
Develop a content strategy
Social media is where people now live, grow, learn and love. Of course, this is where you should be looking for customers, creating interesting content, and placing targeted ads. Search for target groups by hashtags. Research how your competitors are doing on similar social platforms. Find out which accounts are most popular.
Video content provides a positive return on investment (ROI). If you don't have the ability to post videos on YouTube and TikTok, you can create small videos for Facebook and Twitter.
Social Media and Influencer Marketing
A strategy that targets user audiences that are similar to those who have already shown interest in a product, service or content based on demographic and behavioural characteristics can significantly double the potential reach of advertising campaigns. The larger the custom audience you upload, the wider you can leverage your network with ‘lookalikes’. This targeting feature is one of the most powerful demand generation strategies, and Betonlogos marketing managers recommend that you start using it right away.
Look-a-Like Audiences
Email Newsletter Strategy
Email marketing can be an incredibly powerful component of any demand generation campaign. But there are two extremes: some abuse this strategy, while others forget about it or use it minimally.
An email strategy is a great way to keep in touch with your customers, let them know about new products, and send out any useful and sales-orientated information.
After each mailing, you should analyse the Open Rate and reader behaviour. Conduct A/B testing: headline length, subject line, text content, infographics and images all need to be tested so you can make informed decisions based on hard data, not assumptions.
To clearly understand what change affected the outcome, only test one variable, one parameter, in one experiment. This doesn't mean you can't test more than one variable. Just make sure you are not testing them at the same time. Keep in mind that even minor changes in the advertising messenger can affect demand.
Excellent customer service and a personalised approach influence customer loyalty. They come back, buy the product, and recommend the shop. Continually analysing the market and responding to changes in customer preferences allows companies to adapt and create demand in line with current trends.
Effective advertising and marketing help create awareness of a product or service, attract the attention of potential customers and create demand. Betonlogos Czech Republic helps partners of the trading floor to present their business not only to end consumers (B2C), but also to large wholesalers, baers and distributors (B2B).
To promote customers' and partners' business, Betonlogos' marketing specialists develop marketing interaction programmes aimed at increasing brand awareness and stimulating sales; analyse promotion channels (content marketing, social media advertising, search engine optimization, email marketing); and select the most promising demand stimulation strategies.
Personalisation and service quality
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