Dropshipping. How to promote online
What to blog about on a dropshipping site? What topics for social media posts will be a win-win? Dropshipping is a great way to make a profit with minimal risk, no tied up capital and no need to rent a warehouse or trading space.
Selling goods through your own website, trading platform or social media, the dropshipper and those involved in promoting your business face one, but very real, problem. What to put on the blog or social media? Where to find ideas for new posts? Topics that will interest a potential customer can always be related to the product and its features. But it is not easy to write about what will interest future partners and improve the visibility of the website and social networks in search engines.
Tell us how to use free and low cost tools to promote a dropshipping business. Share your tips on creating quality content and optimising your website for SEO. Tell us about the pros and cons of email marketing.
Topics could include: promoting a dropshipping business on social networks (Facebook, Instagram, TikTok), optimising the website with Google Search Console, creating visual content with Canva, analysing Google Analytics data, question and answer sites Reddit and Quora.
What to write about to get noticed?
Users are overloaded with information. When writing a post, it is therefore important to show rather than tell. A story complemented by visual content makes almost any subject interesting and arouses genuine interest, say the experts at Betonlogos.
When alternating between sales copy, useful, entertaining and informative material, it is important to remember that content that is liked and goes viral is the most likely to be shared:
- Practical, useful and necessary
- Emotive and interesting
- Positive, not aggressive
- Engages the audience in a dialogue
- Published regularly
So what topics will always be in demand on a dropshipper's blog and social media?
Topic 1: How to promote a dropshipping business at minimal cost
This is a popular and inexhaustible topic. Write about how to use targeted advertising on Facebook and Instagram, or how to better run contests and giveaways with prizes related to your business. Engage subscribers in a dialogue through comments to increase their loyalty and interest in your brand. Publish posts in a before and after format.
Topic 2: Effective ways to attract customers through social networks
This question is always relevant, so you can write about topics related to finding suppliers and tools to help you find them. Lifehacks on market research, finding a niche, tracking competitors are always interesting. It could be posts about the latest trends in Google Trends or useful observations about competitors' key queries in Google Keyword Planner. Or a comparison between SEMrush and SimilarWeb.
Stories about how you corresponded with a future partner, checked their reliability, researched the product and verified its quality will not go unnoticed.
Announce a competition where the prize is your main product. Invite participants to take a creative photo using your store's products. Think of an original flash mob where people use your product in an unexpected or funny situation.
Topic 3: How do you search and find suppliers?
Describe short case studies of Shopify, Oberlo, AliExpress. Tell us about the terms of registration on these platforms, integration of payment systems, order synchronisation, tariffs and order automation. Share real success stories. Write about unsuccessful experiences as well.
Betonlogos s.r.o. managers will conduct A/B tests of different sales strategies for your online shop. Based on the data obtained, an effective marketing plan will be developed to maximise sales and demand.
Topic 4: Virtual wholesale marketplaces for dropshipping
Topic 5: Competitions and flash mobs
Invite customers to write 10 reviews of your product. Reward the best review with a discount on their next purchase. Create a quiz where people have to answer 10 questions about dropshipping. Engage your audience. Invite readers to guess which of the facts listed are untrue.
Theme 6: '10 facts' article and post
Debunk the most common dropshipping myths. Dropshipping is a business model that has become popular due to its affordability and relatively low start-up costs. However, there are many myths surrounding this model that can be misleading to newbies and even experienced entrepreneurs. Let's start with the myth that dropshipping is a business that requires little knowledge or effort.
Topic 7: Debunking myths
Present your customer case study. Start the story at point A. Describe what the customer encountered before finding your website. Describe how you acted and what was done. The result is the end point B, what the customer got.
For example, the company Betonlogos describes how it selects drop-shipping suppliers: it monitors databases, rating agencies (Moody's, Standard&Poor's) and financial platforms (Bloomberg, Reuters). The specialists at Betonlogos carefully check the reputation and financial situation of the counterparties, using balance sheets, annual reports, profit and loss accounts and cash flow statements.
Topic 8: Client case studies
Other BetonLogos company's articles
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