Letters that read: best email marketing topics
Which emails do you always open? Why do you immediately send some messages to the trash, while carefully reading others? As it turns out, the subject line most often influences the decision to open an email — but this is not the only or main reason. We open emails from companies that have already sent us interesting, useful, and generally good emails. It becomes a habit.
Good email marketing subjects evoke emotions, curiosity and tease with value, according to experts at Betonlogos company. If the subject line does not spark interest or intrigue, your email will not be opened.
Let's take a look at the most successful and interesting email marketing subjects.
The intrigue of mysterious subjects
Curiosity is human nature, and you can use this to your advantage by creating subjects that will interest and intrigue the recipient. Don't give away all the information — just offer a teaser. The fewer words in the subject line, the higher the chance that the person will open the email. The main thing is not to disappoint their expectations. The content must match the teaser. That's why subjects that contain a mystery, a hint or something left unsaid work particularly well. For example: ‘This product has been out of stock for 6 months — guess what's back?’ or ‘We weren't planning on selling this — but you insisted.’
FOMO. Urgency and scarcity
The fear of missing out on a benefit, missing something important and necessary, is an ancient instinct. Our brain is wired to prioritise quick action, and FOMO becomes a powerful trigger for engagement. Comparative studies show that emails with words like ‘quick’ or ‘today’ in the subject line have open rates of 36.18% and 45.6%.
Emails with phrases such as ‘Today only,’ ‘Until the end of the day,’ and ‘Only 5 spots left’ have open rates of up to 45%. People respond to deadlines. But it's important to be honest: if you promise ‘today only,’ don't repeat the same thing tomorrow.
- Email subjects that mention discounts are ineffective — 38.31%.
- The open rate for emails with a subject line that does not include the recipient's name is only 15.70%.
- Including the word ‘free’ in the subject line increases the open rate by 10%.
- Most recipients prefer short emails. However, 27% of them say that length does not matter if the message is compelling.
- The words ‘invitation,’ ‘news,’ and ‘new’ in the subject line increase the open rate.
Open or delete? What the statistics say
Research shows that the conversion rate for free offers is around 34%. The word ‘free’ can both attract attention and repel with its intrusiveness and banal context. It is better to use it while showing real value: ‘Delivery at our expense only today,’ ‘0$ for a test: check it yourself before you buy,’ or ‘Bonus with purchase.’
It is important that the offer is specific, honest, and does not look like a trap, insist the managers of Betonlogos s.r.o. A free offer works if it is a gift, not a hook.
Free offers, but not spam
Personalisation: name as a trigger
When you see your name in the subject line of an email, you are more likely to pay attention to it. This is not just politeness, it is a psychological trigger. According to statistics, personalised subjects increase open rates by 18%, and in some campaigns by as much as 50%. The main thing is not to reveal everything at once. Give them a reason to open the email. But don't deceive them: there must be something really worthwhile inside!
Latest news
Give your subscribers what they want by creating relevant content on current topics. Letters containing important or breaking news work particularly well in the B2B, IT, education and marketing sectors. People want to stay up to date with changes, innovations and trends. Topics such as ‘What will change in prices from June?’ or ‘Automating routine business tasks with Betonlogos: promotion and sales’ should be of interest to the target audience.
People love to read about others, especially if the letter reveals real events, mistakes, victories, and unexpected twists. For example: ‘The dropshipper didn't believe it would work — but it did’ or ‘What happened when we removed the ads — an unexpected effect.’ Such subjects look like the beginning of a story.
Topics with an intriguing story
Subject: 6–8 words or up to 40 characters. Today, more than 60% of users read their email on mobile devices. Therefore, topics that are too long simply do not fit on the screen and lose their effect. Short and clear phrases work better: they instantly convey the essence. They are easy to ‘pick out’ when skimming through email.
Short but concise
The biggest mistake in email marketing is promising more than you can actually deliver. People will only open your emails if the previous ones were useful, interesting, or at least honest. The subject line is a promise. The email itself is the fulfilment of that promise.
Strong email marketing is built on trust. Do you want your emails to not only be opened, but also bring real results? Betonlogos s.r.o. will help you automate your marketing processes and adapt email tactics to your business. Free up your time for strategy and leave the routine to us.
And most importantly, be honest
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