New SEO: SEvO Search Everywhere Optimization
What is ‘new’ SEO? It is ‘search optimisation everywhere,’ or more precisely, outside of Google.
Today, people search for products and information on YouTube, TikTok, Pinterest, and ChatGPT. Each platform has its own search algorithms and ranking criteria. This means that traditional SEO is no longer relevant, so you need to create relevant content and perform search optimisation on all platforms and social networks where people spend their time.
Search queries:
- Initial product research: Google and Microsoft Bing
- Direct product search: Amazon, Walmart and Target
- Product comparison and recommendations: AI tools (ChatGPT, Claude, Bard).
- Random marketing: TikTok, Instagram, Pinterest
- Specialised product search: niche platforms (Etsy, eBay)
SEvO urgently with minimal costs
Let's be realistic. Small businesses, medium-sized and even large companies are unlikely to be able to invest in optimising their organic presence on six or more platforms. Or they can do so, but only partially. Therefore, first and foremost, focus your efforts on the platforms that your audience uses most often. Check your analytics to find out where your website visitors are coming from.
For optimisation:
- TikTok SEO: increase content visibility with keywords, relevant hashtags and trending videos.
- Facebook and Instagram: Optimise captions, use relevant hashtags, and leverage influencer marketing.
- YouTube: Focus on engagement metrics, optimise titles and descriptions, and use end screens.
- Pinterest: Use high-quality visuals, optimise titles and descriptions with keywords.
- ChatGPT: Use structured data, digital PR, and create authoritative content.
Betonlogos helps you effectively optimise your online sales processes for your business success.
What sold ten years ago on Facebook or Instagram is unlikely to work today, according to experts at Betonlogos company. Even last year's most powerful strategy may not deliver results. In fact, there is no guarantee that last year's most powerful strategy will still work.
Today, Generation Z consumers are more likely to use Instagram and TikTok to search for products than Google. Millennials (42.45%), Generation X (41.1%) and baby boomers (55.9%) still rely primarily on Google search.
Different search platforms dominate depending on the type of query:
General information: classic Google search.
Where and what are users looking for today?
Above, we wrote about what you can do today for SEvO — a kind of ‘first aid’ for quick promotion here and now. Sooner or later, you will need to conduct a serious audit of your promotion strategy, taking into account the algorithms of different platforms. Both small and large businesses need to prepare for these changes.
Analyse your audience's search behaviour. Use Google Analytics and be sure to conduct customer surveys to find out where they spend their time on the Internet. Find out what podcasts they listen to, where they shop, and who they follow.
How to implement SEvO in your business: clear steps
Step 1: Audit your search presence
- Where are customers looking for you? (Google, TikTok, Amazon, or via AI chatbots)
- Analyse how your brand is represented on these platforms. Check which queries lead users to you.
Step 2. Tailor your content to different platforms
Research the ranking factors of TikTok, YouTube, Amazon, and other platforms' search algorithms.
Adapt your content: create short videos for TikTok, reviews for YouTube, product cards for marketplaces.
Articles, videos, infographics, podcasts — create content that will increase your reach and the likelihood that a customer will find you.
Repurpose content: turn blog articles into LinkedIn posts and YouTube videos.
Step 3. Use different content formats
- Use AI tools to identify trends and analyse user behaviour.
- Add structured data so that your content appears more often in AI searches.
Step 4. Use AI for analysis and optimisation
- Create content that people will want to share.
- Monitor audience activity and change your strategy if necessary.
Betonlogos s.r.o. will help you rebuild your SEO processes and implement ‘search optimisation everywhere’ on all platforms where your business is active. In general, these platforms will fall into the following categories: traditional search engines (e.g. Google, YouTube, Bing), social networks (e.g. Instagram, TikTok), artificial intelligence-based search (e.g. ChatGPT), shopping (e.g. Amazon) and outsider platforms (e.g. podcasts).
Step 5. Encourage social sharing
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